Item Detail Information
Inside Coca-Cola : a CEO's life story of building the world's most popular brand
Book
Inside Coca-Cola : a CEO's life story of building the world's most popular brand
Copies
3 Total copies, 3 Copies are in, 0 Copies are out.
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
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Title
Inside Coca-Cola : a CEO's life story of building the world's most popular brand
Edition
First edition.
Authors
Isdell, Edward Neville, 1944-
Beasley, David, 1958-
Subjects
Isdell, Edward Neville, 1944-
Coca-Cola Company.
Chief executive officers--Biography.
Soft drink industry.
Language
English
Published
New York : St. Martin's Press, 2011.
Publication Desc
xiv, 254 pages, [8] pages of plates : illustrations ;
ISBN
9780312617950

(hardcover : alk. paper)

LCCN
2011026763
Dimensions
22 cm.