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Trust agents : using the web to build influence, improve reputation, and earn trust
Book
Trust agents : using the web to build influence, improve reputation, and earn trust
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Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.
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Title
Trust agents : using the web to build influence, improve reputation, and earn trust
Call No
HF5415.1265
Edition
Rev. and updated.
Authors
Brogan, Chris
Smith, Julien
Subjects
Internet marketing.
Online social networks--Economic aspects.
Social media--Economic aspects.
Social networking--Economic aspects
Kommunikationspolitik.
Kundenmanagement.
Soziale Software.
Language
English
Published
Hoboken, N.J. : John Wiley, ©2010
Publication Desc
xiii, 302 p. : ill. ;
ISBN
9780470635490 (pbk.)
LCCN
2011380125
Dimensions
23 cm.