Through Tough Questions-Good Answers you'll learn why there is no need to fear tough questions when you know how to identify them and craft your answer to reflect the message you want to deliver.

The confidence factor -- Messages : the guiding light. Massaging your messages. The who, what, where, when, and why of identifying messages. Developing messages that matter -- Questions that pack a punch. Open-ended questions. Loaded-preface questions. What-if questions. A-or-B questions. Third-party questions -- Message bridging : from answers to messages. The direct approach. Locating your bridge. Bridge over the question "why." To thine own self be true -- Facing the media. Never participate in your own hanging. Calcagni's law of executive contact. A reporter is not your pal. Beware the post-interview high. "Mirror, mirror on the wall". Making it big on the small screen -- Stand up and say it. Standing up for what you believe -- Messaging for presentations -- Messaging for the web -- Conclusion -- Practice Session. preparation. business messages. personal messages. performance skills 101.