Anyone who has ever wanted to be on the radio can be now, thanks to podcasting. For a ridiculously small investment, podcasting lets ordinary people create their own broadcasts and distribute those broadcasts over the Internet. Additionally, podcasting offers a tool for businesses, which can provide training, business communications, news, opinion, marketing, and more. Listeners can consume podcasts at their convenience, and recordings can be updated as needed without the additional expense of traditional audio media (tapes, CDs, etc). Thousands have started podcasting since 2004. They've figured out the basics of making a podcast, now they want to make a great podcast, and possibly make some money. Tricks of the Podcasting Masters holds the answers they seek to questions such as: How do I interact with listeners and get them to come back next week? How do I conduct a great interview over the phone? How do I attract sponsors? How do I stay motivated? The authors share their experiences with the 'casts they've produced regularly since podcasting began, and draw from more than 100 interviews with podcasting's stars.; The authors will regularly discuss the development of this book during their podcasts, as a means to start word of mouth and promote the book ahead of publication.