In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a search engine that would organize every bit of information on the Web for free. While the company has done exactly that, Google's quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database. Readers will learn about the business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft's dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders' mantra: Do no evil.--From publisher description.

A healthy disregard for the impossible -- When Larry met Sergey -- Learning to count -- The secret sauce -- Divide and conquer -- Burning man -- The Danny Sullivan Show -- A trickle -- Hiring a pilot -- You've got Google -- The Google economy -- And on the fifth day -- Global Goooogling -- April Fools -- Porn cookie guy -- Going public -- Playboys -- Charlie's place -- Space race -- A legal showdown -- A virtual library -- Trick clicks -- Attacking Microsoft -- Money machine -- The China Syndrome -- Googling your genes ; Appendix I : 23 Google search tips -- Appendix II : Google Labs Aptitude Test (GLAT) -- Appendix III : Google's financial scorecard.