"New edition of a text comprising 17 detailed chapters on the theories and models of educational evaluation as well as the various techniques of gathering data, sampling, measuring the hard-to-measure, analyzing and evaluating results, and understanding the issues."--Amazon.com.

Educational evaluation : a history without mystery -- Alternative approaches to educational evaluation -- Educational objectives and educational evaluation -- A welath of assessment alternatives -- Classical measurement considerations -- Criterion-Referenced measurement -- Assessing affect : strategies and tactics -- Measuring the hard to measure -- Focus groups : a potent qualitative data-gathering procedure -- Data-gathering designs -- Sampling strategies -- Analyzing evaluative data -- Reporting evaluation results -- Cost analysis and the evaluator -- Teacher evaluation -- a special challenge -- Instructional considerations for educational evaluators -- A potpourri of evaluation issues -- Index.