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Title
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly -- New rules of marketing and PR
Call No
658.872
Edition
Sixth edition.
Digital Link
Authors
Language
English
Published
Hoboken, New Jersey : Wiley, 2017.
Publication Desc
1 online resource (427 pages) : illustrations.
ISBN
9781119362449
(e-book)