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When tradition turns into innovation : how firms can create and appropriate value through tradition
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Title
When tradition turns into innovation : how firms can create and appropriate value through tradition
Call No
658.575
Digital Link
Subjects
Language
English
Published
Oxford, [England] : Chandos Publishing, 2012.
Publication Desc
1 online resource (153 pages) : illustrations.
ISBN
9781782424901
(e-book)
