"In Scaling Up Excellence, bestselling author Bob Sutton and Stanford colleague Huggy Rao tackle the topic that obsesses businesses large and small, from start-ups to Fortune 500 companies--how to scale up their businesses and spread excellence throughout the organizational culture"-- Provided by publisher.

Preface :The problem of more -- I. Setting the stage : -- It's a ground war, not just an air war: going slower to scale faster (and better) later -- Buddhism versus Catholicism: choosing a path -- II. Scaling principles : -- Hot causes, cool solutions: stoking the scaling engine -- Cut cognitive load: but deal with necessary complexity -- The people who propel scaling: build organizations where "I own the place and the place owns me" -- Connect people and cascade excellence: using social bonds to spread the right mindset -- Bad is stronger than good: clearing the way for excellence -- III. Parting points : -- Did this, not that: imagine you've already succeeded (or failed) -- Teach us more, learn more -- Appendix : The seven-year conversation: how we developed these ideas.