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Belief systems, religion, and behavioral economics : marketing in multicultural environments
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Title
Belief systems, religion, and behavioral economics : marketing in multicultural environments
Call No
174
Edition
First edition.
Digital Link
Subjects
Economics--Religious aspects.
Economics--Psychological aspects.
Multiculturalism in advertising.
Consumer behavior--Religious aspects.
religion
religiosity
religious affiliation
belief systems
Christian
Jew
Muslim
Hindu
Buddhist
Confucianist
Taoist
behavioral economics
consumer behavior
decision making
morality
donation behavior
sustainability
holidays
Economics--Psychological aspects.
Multiculturalism in advertising.
Consumer behavior--Religious aspects.
religion
religiosity
religious affiliation
belief systems
Christian
Jew
Muslim
Hindu
Buddhist
Confucianist
Taoist
behavioral economics
consumer behavior
decision making
morality
donation behavior
sustainability
holidays
Language
English
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Publication Desc
1 online resource (xii, 143 pages).
ISBN
9781606497050 (e-book)
Target Audience
Specialized