pt. I.Achieve Recruiting and Retention Excellence. -- Ch. 1. Approach Recruiting and Retention as Mission-Critical. -- Ch. 2. Hire People Who Will Hit the Ground Running. -- Ch. 3. It's Not Enough to Be a Great Place to Work -- You have to be Known as a Great Place to Work. -- Ch. 4. Involve Employees in the Hiring Process. -- Ch. 5. Focus on the Basics: People Are More Alike than Different -- pt. II. Create a Total Reward and Accountability Orientation. -- Ch. 6. Link Pay to Performance. -- Ch. 7. Demand That CEOs Hold a Significant Stake in the Company. -- Ch. 8. Offer Significant Stock-Based Incentives Across the Board. -- Ch. 9. Synchronize Pay. -- Ch. 10. Don't Treat Benefits as "Fringe" -- pt. III. Establish a Collegial, Flexible Workplace.