To sell is human : [the surprising truth about moving others]
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To sell is human : [the surprising truth about moving others]
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More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: yes, one in nine Americans works in sales, but so do the other eight. Whether we're entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Today, like it or not, we're all in sales.
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