Today's Army is well on its way to codifying a Professional Military Ethic (PME) that will define our service and ensure that we retain our nation's trust, but a difficulty remains in translating this high ideal to the individual Soldier for safekeeping. Discussions in the past have often highlighted a need to successfully articulate and decipher the PME from the halls of our learning institutions to the frontline "strategic corporal" in order to have an impact on our organizational success. Let us turn our focus to one of the most readily adapted rituals we have in our service. Friday afternoons across the Army, commanders and their senior NCOs face their formations in the perfect setting for a discussion of the PME: the weekend safety brief. Sadly, because of a long-standing practice, the large majority of these opportunities end up wasted as leaders attempt to check the block with unmemorable maxims for Soldiers' immediate behavior. This usually comes in the form of a list of things Soldiers should do and things Soldiers should avoid. How much more could this custom accomplish if we designed it to focus beyond this simple formality and begin to shift Soldiers closer to a commitment to the Army Values using memorable engagement?

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