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Trade-off : why some things catch on, and others don't
Trade-off : why some things catch on, and others don't
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Shares insight into factors that influence why various companies and products are successful or unsuccessful, analyzing the dynamic between quality and cost and how it influences consumer decisions as demonstrated by the examples of leading businesses.
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Title
Trade-off : why some things catch on, and others don't
Call No
HC79.T4
Edition
1st ed.
Authors
Maney, Kevin, 1960-
Subjects
Technological innovations--Economic aspects--History.
Language
English
Published
New York : Broadway Books, ©2009.
Publication Desc
xv, 217 p. ;
ISBN
9780385525947

(hbk.)

LCCN
2009023318
Dimensions
22 cm.