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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
-- New rules of marketing and PR
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Title
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly -- New rules of marketing and PR
Call No
HF5415.1265
Edition
3rd ed.
Authors
Language
English
Published
Hoboken, N.J. : John Wiley & Sons, ©2011.
Publication Desc
xxxii, 366 p. : ill. ;
ISBN
9781118026984
(pbk.)
LCCN
2011014480
Dimensions
23 cm.